Archive for the 'Competitive Intelligence' Category
Contributed by Bonnie Jordan*
In an uncharacteristic move, I agreed to a phone/webex demo of Global Markets Direct, a market research intelligence database, after receiving a cold call from the product sales manager. I was impressed!
The company reports are not merely a regurgitation of factual data. There are several pages of detailed SWOT analysis, plus financial and trend forecasting. If [...]
